Introducing Apriori Beauty’s newest skincare innovation, Celloxylin® Moisture Extreme, Hydrating Mask — the first product to market with the patented Hydr018™ Activated Water™. This game-changing technology solves the skin/water hydration dilemma. Replacing regular water in the formula, this Activated Water™ is treated with plant-based ingredients to more closely mimic an oil. It still mixes the other ingredients together, while also maintaining and delivering its hydrating benefits to the skin. It has been clinically-proven to hydrate skin up to 41% more than regular water. For the first time ever, this Hydrating Mask will be made up of the highest percentage of ingredients actually working to improve skin’s hydration and health.
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Celloxylin® Moisture Extreme, Hydrating Mask blends the benefits of this water technology with other key ingredients to bring ultimate hydration and moisture to the skin, including: • Macadamia nut oil, • Hyaluronic acid, • Kaolin clay, Shea butter, • Coconut oil, • Goji Berry, • Apple fruit extract, • Resveratrol and • Tremella fuciformis (mushroom).
Hydrate Your Skin with Activated Water™
We all know that drinking water is essential for living. Water makes up 50-65% of our body composition, which is why staying hydrated is key to staying healthy. But have you ever thought about the importance of water for your skin? The skin’s composition is also made up of a high percentage of water — up to 64%. So, water is also essential for skin health and hydration!
But, here’s the problem … skin and water (when applied topically) simply don’t mix! In order to maintain its barrier function and protect our internal organs from the environment, our skin is constantly producing and secreting oils. And we all know, water and oil don’t mix. That’s why we don’t drown in the shower or when we swim.
Here’s the other catch … It’s a little known fact that 60-80% of all skin and personal care products are made up of water. That’s why it is always listed first on the ingredient deck. Water is the main ingredient to mix or emulsify all of the other ingredients in the product, as well as to determine viscosity. Water in your skincare products, the most hydrating ingredient on the planet, is doing nothing for your skin … UNTIL NOW!
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